Toulmin Method Outline

Caps Off to Chemo: Bottle Cap Funding for Cancer Patients

Claims: 
·         I think the Coca Cola Company should assist in funding cancer patients (treatments) in return for recycling plastic bottle caps.

·         I think the Coca Cola Company should fund cancer associations and cancer research through the return and recycling of plastic bottle caps.

Warrants:
·         The Coca Cola Company does not annually fund a program, or in this case cancer society or form of cancer research. 

·         The Coca Cola Company has the funds but is not helping.

·         “Less popular” cancers do not get as much attention or funding as “popular” cancers.

Evidence/Data/Grounds:
·         The Atlanta-based beverage giant posted net income of $6.82 billion and earnings of $2.93 a share in 2010.

·         It only cost pennies to make a single plastic bottle but when you multiply that times the amount of plastic bottles that Coca Cola produces they could say millions by simply recycling plastic bottle caps.
·         Last year, the average American used 167 water bottles, but only recycled 38.

·         The prices of traditional chemotherapy drugs tend to range from $300 to $800 for about an eight-week course of treatment.
  • Rebuttal:
·         This may lead to the obsessive drinking and purchasing of Coca Cola products which themselves are unhealthy and can lead to cancer and loss of funding.

·          This would only make the Coca Cola Company more popular compared to other soda companies that may not have the funding to do this type of thing.

Qualifier:
·         Some people may take advantage of direct funding and use it for things other than cancer treatments.

·         Some people may have plenty of their own funds to pay for the amounts of treatment that they would need.

·         Some people do not drink or purchase from the Coca Cola Company.